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News Roundup
It’s time for another look at some interesting stories from around the web. This week we have a hotel review from Frequent Miler, a new gold-backed payment card from Tether, a surprising Choice Privileges devaluation in Japan, Hawaiian Airlines eliminating free meals in economy, and a look at why British Airways’ parent company wants Avios to become a billion-euro business.
Choice Privileges Quietly Raises Award Costs At Japan Hotels
Choice Privileges has increased award pricing at several hotels in Japan, with some properties seeing point requirements jump by as much as 200%. Japan has long been one of the sweet spots in the Choice program, making this a disappointing change for travelers planning future trips.
➡️ Read more at Loyalty Lobby
Tether Launches Gold-Backed Payment Card
Tether is partnering with Fasset to launch what it says is the first gold-backed payment card. The card will allow users to spend tokenized gold holdings for everyday purchases, bringing another real-world use case to digital assets. While still in the early stages, it’s an interesting development in the intersection of payments, crypto, and precious metals.
➡️ Read press release
Hawaiian Airlines Eliminates Free Meals In Economy
Hawaiian Airlines is ending complimentary meal service in economy on many long-haul flights. The airline says the change will allow for expanded buy-on-board options, but many travelers are likely to view this as another reduction in passenger benefits. Hawaiian was one of the few remaining U.S. airlines still offering free meals in economy on a broad range of routes.
➡️ Read more at OMAAT
British Airways Parent Wants Avios To Become A €1 Billion Business
IAG, the parent company of British Airways, has ambitious plans for its loyalty division and wants Avios to become a €1 billion profit business. The story serves as a reminder that airline loyalty programs have evolved into major revenue generators, sometimes becoming more valuable than the airlines themselves. It also helps explain why airlines continue to focus so heavily on selling points, co-branded credit cards, and loyalty partnerships.
➡️ Read more at The Times
Alila Marea Beach Resort Encinitas Review
Frequent Miler takes a detailed look at the Alila Marea Beach Resort Encinitas in Southern California. While the property offers beautiful ocean views and a desirable beachfront location, the review highlights some drawbacks that may make it difficult to justify the premium rates. If you’ve been considering a Hyatt redemption here, this review is worth a read.
➡️ Read more at Frequent Miler
Guru’s Wrap-up
This week’s stories highlight several trends that continue to shape the travel and rewards landscape. Loyalty programs remain focused on profitability, as evidenced by both the Choice Japan award increases and IAG’s plans for Avios. Meanwhile, airlines continue trimming traditional perks while experimenting with new revenue opportunities.
