Wells Fargo Launches New Cash Back Deals Program

Wells Fargo has announced the launch of My Wells Fargo Deals, a program offering cash back to consumers with an eligible debit or credit card.

Customers can activate these new cash back deals by accessing My Wells Fargo Deals through online banking or the mobile app. Deals from participating merchants across the U.S. will be available to customers based on their purchase history. Customers who have an American Express Wells Fargo credit card will have access to additional exclusive offers through the same portal via dedicated “Amex Offers.”

My Wells Fargo Deals will complement Wells Fargo’s Go Far® Rewards credit card rewards program.

While many traditional programs focus on online shopping, My Wells Fargo Deals targets a range of purchase experiences from traditional brick-and-mortar stores like Starbucks and PetSmart to more experiential merchants like Airbnb. Cash back can be earned by both credit and debit consumer customers using whichever eligible card they prefer. The deals are sourced by Cardlytics and American Express.

“Consumers today want to receive more value for their everyday spending in a simple, easy-to-earn fashion,” said Sarah Phelps, head of Loyalty Solutions for Wells Fargo’s Cards, Retail, and Merchant Services business. He added that the new program gives customers “a trusted and convenient way to earn cash back by shopping at many of their favorite local and national merchants. Customers can take advantage of deals by simply activating an offer, without having to hunt online for a coupon code. Then, when they shop at the merchant and meet the requirements of the offer, the cash back is credited to the account associated with the card. It puts customers in control while building on our commitment to deliver simple experiences and value.”

You can read the press release here.