Hyatt Brand Explorer Perk, Earn Up to 7 Free Night Awards
Hyatt recently added many more properties to its World of Hyatt program, most of them through acquisitions. These new additions have also increased the number of brands to 38. The reason why that’s important is because Hyatt has a Brand Explorer perk that earns you free nights for visiting different brands. The newly added brands are now showing in the Progress Tracker as well.
How Hyatt Brand Explorer Award Works
The Hyatt Brand Explorer Award is one of the great perks of the World of Hyatt program. It incentivizes members to stay at different hotel brands and earn a free night award for every 5 unique Hyatt brands they check off the list. at. It is open to all World of Hyatt members, even those without elite status. The free night certificate that you earn, can be used at a Category 1-4 hotel.
Measurement of qualifying stays for a Brand Explorer Free Night Award began on March 1, 2017, for stays where a Member pays an Eligible Rate and on January 1, 2018, for stays where a Member redeems a Free Night Award. Measurement continues over the life of a Memberโs Program membership.
Hereโs how it works:
- Pay an Eligible Rate, redeem points or redeem an earned Free Night Award at five different Hyatt brands and earn a free night at a Category 1-4 hotel.
- Earn a Free Night Award for every additional 5 unique Hyatt brands you stay at over the lifetime of your membership.
- A hotel must participate in World of Hyatt when an eligible stay occurs to be counted toward earning a Brand Explorer award.
With a total of 38 brands, you now can earn up to 7 Free Night Awards. If you are in two-player mode, you can earn up to 14 free nights.
Full List of Hyatt Brands
Here’s the full list of 38 brands:
- Luxury
- Alila
- Impression by Secrets
- Miraval
- Park Hyatt
- The Unbound Collection
- Lifestyle
- Andaz
- Breathless Resorts & Spas
- Bunkhouse Hotels
- Dream Hotels
- JdV by Hyatt
- Me and All Hotels
- The Standard
- The Standard X
- Thompson Hotels
- Inclusive
- Alua Hotels & Resorts
- Bahia Principe Hotels & Resorts
- Dreams Resorts & Spas
- Hyatt Vivid Hotels & Resorts
- Hyatt Zilara
- Hyatt Ziva
- Secrets Resorts & Spas
- Sunscape Resorts & Spas
- Zoetry Wellness & Spa Resorts
- Classics
- Destination by Hyatt
- Grand Hyatt
- Hyatt
- Hyatt Centric
- Hyatt Regency
- Hyatt Vacation Club
- Essentials
- Caption by Hyatt
- Hyatt House
- Hyatt Place
- Hyatt Select
- Hyatt Studios
- Unscripted by Hyatt
- UrCove by Hyatt
- More to Explore

Some of these brands have very few locations or are location specific, so it is not easy to stay at every single Hyatt brand. UrCove by Hyatt for example only has hotels in China. All seven Me and All Hotels are in Germany and Switzerland. Caption only has four properties in total, located in Memphis, Nashville, Osaka and Shangai.
How to Redeem Hyatt Brand Explorer Free Night
Every time you check 5 different Hyatt brands off the list, you will receive a free night certificate which is valid at any Category 1-4 Hyatt hotel.
It’s important to note that the Free Night Certificates that you earn through Hyatt Brand Explorer are only valid or 1 year from the date you earn them. That means that you need to book and complete your stay within that expiration date.
Since these free night certificates are valid for Category 1-4 properties, you normally want to maximize them with stays at Category 4 hotels. That means that you can book stays for up to 18,000 points per night, which is peak pricing for that category. Here you can find some suggestions for best uses of these certificates.
Just like other free nights, or free night certificates, you will need award availability in order to book a specific property. You will need to look for a Standard Room Free Night. That’s now easier with the updated Hyatt calendar.
Hyatt Brand Explorer: Guru’s Wrap-up
Hyatt Brand Explorer is a great perk for Hyatt loyalists. With the addition of the new all-inclusives, you can now earn up to 7 free night awards. The new brands are also showing in the Brand Explorer tracker, so you can see which brands you still need to visit in order to earn your free nights.
If you often stay at Hyatt hotels, you should also check out the personal and business Hyatt credit cards to earn more points and free nights.
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