InterContinental Hotels Group has announced a new all-suites brand, Atwell Suites. The new brand, IHG’s 17th, will fall between traditional extended stay and select service hotels. Guests are encouraged to stay up to six days, and the hotel will offer complimentary breakfast and dinner option.
In terms of the layout of Atwell Suites properties, they’ll be outfitted with studio suites and distinct areas for living and sleeping, a kitchenette with a refrigerator, microwave, coffeemaker and sink, a work area with a desk, pullout sofa, and a closet accessible from the guest room and bathroom. The public spaces will have a meeting room integrated into the lobby, outdoor spaces to relax, public and private working spaces and huddle areas.
In-room technology features will include Wi-Fi, IHG Connect and IHG Studio, where users can cast entertainment from their smartphones and devices to the 55-inch TVs in every room.
“Our newest offer gives owners and guests something different to what’s out there today — a stylish suite with the flex for guests to work, socialize, or explore over a four-to-six-night stay,” said Keith Barr, CEO of IHG.
The hotel group said the brand would be franchise-ready by the end of the year, with new hotels beginning construction in 2020 and opening in 2021.
Barr has said several times that brand acquisition and brand creation is important to IHG going forward. In February, at an investment summit in Los Angeles, he said his aspiration was to have “a full robust brand portfolio from the upper end of luxury into mainstream,” adding that the hotel group still had gaps to fill.
Earlier this year, IHG acquired Six Senses, its second wellness brand, and last year bought stake in Regent Hotels, quickly building up its footprint in the luxury space.