Southwest Airlines Will Increase Onboard Drink Prices Starting March 1st

Starting tomorrow on March 1st Southwest Airlines will be raising prices of its on board beverages. USA Today reports that prices will go up $1 or $2 for beer, wine and Liquor.

Southwest drink prices

Southwest has long bragged about its $5 happy hour every hour menu. But that will no longer be the case. Southwest said the prices haven’t been changed since 2009 so this price increase was long overdue. Even with the small increase though, Southwest drink prices remain competitively priced compared to other US Airlines.

Here’s the new prices:

  • Beer
    • $6 for Miller Lite or Dos Equis
    • $7 for premium beer including Fat Tire, Lagunitas and Leinenkugel’s Summer Shandy.
  • Wine $6
  • Liquor $7

The price increase won’t affect passengers who use Southwest’s coveted drink coupons. Members of Southwest’s Rapid Rewards frequent-flier program get four free drink coupons after every 10 flights (five round-trip flights). Travelers who buy the priciest tickets, Business Select, get a coupon for a free drink the day of travel.

Southwest also offers passengers one free drink on some holidays throughout the year. The remaining days this year are St. Patrick’s Day, Southwest Airlines’ birthday (June 18) and Halloween.

Another prices increase from Southwest, after a week ago they increased the Upgrade Boarding fee by $10 in some markets.

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