Virgin Atlantic announced today that major changes are coming to its loyalty program Flying Club moving towards a revenue-based program. Changes will go into effect on 11/13/16.
“We have restructured how you earn tier points in each cabin to better align with the price you have paid for your ticket. We do want to reflect that loyalty should be more aligned to spend rather than the number of sectors that someone flies.” said Virgin Atlantic as per Business Traveller.
This will be good news for those who buy the most expensive tickets. From November 13, Virgin Atlantic will significantly increase the number of miles you will earn from flying in Upper Class or flexible Premium Economy tickets. They have reduced the number of miles you will earn from flying in the lowest Economy classes.
Gold members will also enjoy a 60% bonus and Silver members a 30% bonus on flown miles stacked on top of the cabin bonus.
Earning miles will continue to be based on the distance you fly and earning a bonus on your choice of cabin. Starting from earning 50% of the base flown miles in Economy, our Red members can now earn up to 400% of the base flown miles if travelling in our Upper Class cabin.
New standard and peak season reward flights were also announced.
Beginning January 16, 2017, standard off-peak (January, February, March, May, September, October and November) award flights will start at 20,000 miles 20,000 miles (plus taxes, fees and carrier imposed surcharges starting from $470). Peak season (April, June, July, August and December) awards will start at 40,000 miles (plus taxes, fees and carrier imposed surcharges starting from $470).
Tier Points System
Virgin Atlantic’s Flying Club has three tiers; red, silver and gold. For existing members, all tier points currently held by members have been increased by 25x. You will now get 25 tier points in Economy and up to 200 tier points in Upper Class.
You can reach Silver status with 400 tier points (from just one Upper Class return flight) and Gold status with 1,000 tier points (from just three Upper Class return flights.
Reward upgrades will either cost 50% of the miles of a reward seat for a one cabin upgrade or 75% of the cost of a reward seat for a two cabin upgrade (plus taxes, fees and carrier imposed surcharges starting from $242.70)