IHG Hotels & Resorts Adds New Garner Midscale Brand
IHG Hotels & Resorts (IHG) today launched its new midscale conversion brand named Garner™ – an IHG Hotel. The company says that this new brand will be the “leading choice for guests wanting great value stays at high-quality properties”.
Garner is designed for value-driven travelers of all ages who want a reliable and relaxed experience. The brand promises “an affordable price point alongside the things that guests value most, such as a convenient location, a sound night’s sleep, and a great, complimentary hot breakfast – all at a quality and price that’s currently hard to find in the market.”
Here are some of the key brand features that IHG has highlighted in the press release:
- Get comfortable for your stay: Guests can set the pace for their time at Garner hotels. Whether they want tips from a local or just want to get settled fast, the brand will deliver the elements for a great stay, including a friendly front desk team that’s available 24/7, lobbies that are designed to help guests unwind and IHG Digital Check-in for quick and efficient arrivals.
- Good stuff to keep you going: From complimentary flavor-infused water on arrival and fresh coffee to satisfying snacks available all day in the Garner Shop, guests won’t ever be far from something tasty. An always free and delicious ‘Make It Yours’ hot breakfast includes a build-your-own protein-packed meal, with choices like sandwiches, egg bowls, yogurt parfait, fruit, and more.
- Flexible conversions, consistent quality: Just like the people who work and stay at Garner hotels, no two hotels are exactly alike – they are made with character. But what is the same is a commitment to consistent, top-notch service that supports all of our guests’ journeys. You can find guest-influenced playlists, snacks and drinks; flexible lobby designs; pet-friendly touches such as welcome treats, loaner items and outdoor relief stations.
Garner will be ready to franchise initially in the US by early September, with the first hotels expected to open by the end of 2023. With a goal to expand globally, IHG expects the brand to reach an estate of over 500 hotels over the next 10 years and 1,000 hotels over the next 20 years in the US alone.