Hyatt’s Unbound Collection Debuts in NYC with Grayson Hotel
Hyatt Hotels announced today the opening of Grayson Hotel, introducing The Unbound Collection by Hyatt brand to New York. Grayson Hotel’s industrial-chic personality pays homage to the turn-of-the-century industrialization of New York and the cross-cultural culinary awakening it inspired.
Located in Midtown Manhattan and steps from Fifth Avenue and Bryant Park, Grayson Hotel gives guests the freedom to explore the very best of the city. Although Grayson Hotel occupies a brand-new building at 30 W. 39th Street, it tells the story of its surrounding neighborhoods: Murray Hill, named for the Irish-born merchant who came to New York in 1753; the Garment District, America’s fashion epicenter since 1919; and most recently, Hudson Yards, a sprawling 28-acre neighborhood built over a historic rail yard.
Each of Grayson Hotel’s 296 guestrooms have been carefully designed with the destination in mind, showcasing a collection of artwork curated by Indie Walls, a full-service global art consultancy, highlighting beloved historical sites in New York City. Guestrooms and suites feature the juxtaposition of grace and grit—interiors with exposed concrete ceilings, bathrooms with subway tiles, and bespoke artwork designed to evoke an authentic sense of Manhattan style.
Three interconnecting hotel suites on the fourth floor offer private balconies with views of landmarks old and new.
In-room amenities include a butler style mini bar service offering to-go craft cocktails and locally sourced snacks and beverages. Additional amenities include Lather bath and body products in bamboo lemongrass scent; custom-designed “hoodie” bathrobes and a bronze statue of the hotel’s French Bulldog mascot, Grayson. Guests will also be met with a 24-hour fitness center, GRIT, which features all the essentials for a great workout, including SoulCycle commercial bikes, TRX treadmills, a StairMaster HIIT machine, dumbbells, cross trainers, and more.
Hotel guests benefit from Midtown Manhattan neighborhood perks such as views overlooking picturesque Bryant Park, the Empire State Building, the new Freedom Tower, and One Times Square, site of the annual New Year’s Eve ball drop.
Acclaimed New York City-based hospitality company Apicii, helmed by founder and CEO Tom Dillon and led by an all-star team of hospitality veterans including Michelin-starred Chief Culinary Officer Jonathan Benno and Beverage Director Kyle Tran, will open multiple dining experiences at Grayson Hotel beginning this fall. Inspired by the team’s deep knowledge and experience with Mediterranean and Mexican cuisines, as well as extensive travels and long relationships with culinary pioneers, distillers and craftsmen across each region, Grayson Hotel’s culinary and beverage concepts deliver an oasis away from the bustle of Bryant Park and Midtown Manhattan. All restaurant concepts and design are overseen by Dutch East Designs.
The ground floor all-day dining restaurant, Harta, will offer a pan-Mediterranean Brasserie featuring a collaborative menu between Chef Jonathan Benno and Executive Chef Mark Zuckerman that reflects an exploration of regional cuisine. Among Harta’s dish highlights are artichokes with red kuri squash and rainbow carrots, brodetto with a variety of seafood in a tomato-saffron broth, and black bass with artichokes, fennel, radish and vadouvan broth. These join a dessert menu with items such as a créme fraiche panna cotta served with shredded honey filo, blackberries and mint. The wine program features a hand-picked list of Old and New World wines selected to complement the cuisine. Bar Harta, a convivial wine and tapas bar with a seasonal patio, will welcome guests on the second floor.
Located on the 28th floor, Bar Cima is an intimate, rooftop mezcaleria with indoor-outdoor seating spanning views from the Empire State Building to the East and Hudson Rivers. The bar has an expansive mezcal and tequila collection, made from tall walnut shelving lined with earth-toned stone panels.
Among Grayson Hotel’s architectural highlights, guests will find concrete ceilings, high-gloss woods, and a stunning spiral staircase that invites guests on an unforgettable journey celebrating the New York City neighborhoods and ethnic cuisines that define and unite the city. The architecture and design of Grayson Hotel is credited to Italian Marcello Pozzi, founder and principal of MarceLLO Pozzi architecture & design (MLLO), a progressive practice that spans architecture, interior and industrial design. The guestroom’s design elements are developed and implemented by The Setting New York. The new-build hotel is owned, developed and managed by the Fortuna Hotel Collection.
This is a Category 5 hotel in the World of Hyatt program. Award bookings will cost you 17,000 off-peak, 20,000 standard and 23,000 peak. Opening preview rates begin at $409 per night. To book a stay at Grayson Hotel or to learn more about the property, please visit www.graysonhotel.com.