The Hawaii Visitors & Convention Bureau (HVCB) launched an initiative today that will bring one lucky New Yorker (and a plus-one) all the way from the island of New York to one of the Hawaiian Islands. The key to winning an exciting trip could be right in their pocket. All they need to do is input the number on the back of their Hawaii MetroCard when entering, and if they are selected, the getaway could be theirs. This marks the first time a New York MetroCard can be used for entry into a giveaway.
From Tuesday, April 23, until Tuesday, April 30, participating MTA subway MetroCard Vending Machines (MVMs) will be filled with 250,000 Hawaii-branded MetroCards. Anyone who purchases one of these refillable cards should go to www.hawaii.nyc to enter the code printed on the back. By completing the registration, you’ll then be entered into the giveaway. A drawing to select the winner will be on or about Wednesday, May 8, and the winner will be notified on or around that date.
There are eight MTA subway stations participating in the initiative, with nearly all of the New York City subway train lines included. Your lucky station could be one of the following:
- 72nd and Amsterdam – (1, 2, 3)
- 86th and Lexington – (4, 5, 6)
- 59th and Columbus – (A, B, C, D)
- 23rd and 8th – (C, E)
- 14th and Union Square – (L, N, Q, R, W, 4, 5, 6)
- Broadway & Lafayette at Houston – (B, D, F, M)
- Fulton Street – (A, C, J, Z, 2, 3, 4, 5)
- Atlantic Av-Barclays Ctr – (B, Q, 2, 3, 4, 5)
You should be eligible to win even if you;re just visiting NYC during the promotion period.
Hawaii’s MetroCard promotion marks the launch of a larger campaign focused on attracting New Yorkers to the Hawaiian Islands. The campaign, dubbed HIxNY, includes Hawaii’s New York MetroCard promotion, as well as six additional promotions, following MetroCard, in collaboration with six other distinct New York-based brands. These brands range from fashion to fitness to cuisine. Itineraries for these six additional giveaways are tied to each of the six Hawaiian Islands and have been co-designed specifically for New Yorkers and will take place every month from May through October 2019.
Upcoming HVCB New York brand collaborations and their corresponding island giveaway include:
- Oahu x The Governors Ball (May)
- Island of Hawaii x Barry’s Bootcamp (June)
- Molokai x Best Made (July)
- Maui x The Infatuation (August)
- Kauai x Saturdays NYC (September)
- Lanai x Four Seasons Lanai (October)