Choice Hotels And Penn National Gaming Team Up To Offer More Perks and Benefits
Choice Hotels International has entered into a strategic agreement with Penn National Gaming, the nation’s largest regional and most broadly diversified gaming company with 41 properties across 19 states. The agreement signals an expansion in benefits for loyalty members of both companies, allowing members of Choice’s award-winning loyalty program, Choice Privileges, to book Penn properties directly with Choice — while earning and redeeming Choice Privileges points for their stays once fully implemented.
The partnership will be rolled out in phases this year, the alliance will offer reciprocal earning and redemption benefits for Choice Privileges members and members of Penn’s mychoice loyalty program.
“With these exciting Penn properties joining Choice and our Ascend Hotel Collection network, we will be able to provide guests even more upscale travel experiences and a wider variety of fun and entertainment on the road,” said Robert McDowell, chief commercial officer, Choice Hotels. “Teaming up with Penn positions our more than 47 million Choice Privileges members to easily book a casino resort directly with Choice while continuing to earn points. Plus, there are more than 1,500 Choice-branded hotels within an hour’s drive of one of Penn’s casinos, racetracks or sports betting locations, so Penn loyalty members will similarly have the chance to use their mycash on stays at Choice-branded hotels across the country.” He assed in the press release that “Penn will also benefit from our award-winning global reservation system, which drives more than $9 billion in revenue to the 7,100 hotels in our system annually.”
The agreement will add nearly 7,000 upscale rooms to Choice Hotels’ network as part of its Ascend Hotel Collection, and members of both programs will be able to enjoy the following features as the alliance is implemented in multiple phases this year:
- Earning and Redeeming at Penn Locations: Earn and redeem Choice Privileges points as well as Elite night credits for stays at 22 Penn locations when booked through Choice.
- Earning and Redeeming at Choice Hotels Locations: Earn mychoice tier points as well as earn and redeem mycash for stays at select Choice Hotels brands.
- Tier Level Reciprocity: Members of either loyalty program will enjoy reciprocal status in both programs.
- Top Gaming Brands: Choice Privileges members gain access to top gaming brands, including Hollywood, Ameristar, and L’Auberge, which offer approximately 50,000 gaming machines, 1,300 table games, live racing and sports betting.
- Entertainment: Whether it is an event (when safely permitted), an adventurous evening or a day of relaxation, everything guests need for the ultimate getaway can be found under one roof. Penn offers a variety of stay and play casino resorts for Choice Privileges members to choose from, and a multitude of amenities and attractions designed to entertain and delight at any of the following properties:
- Ameristar Black Hawk – Black Hawk, Colorado
- Hollywood Casino Joliet – Joliet, Illinois
- Ameristar East Chicago – East Chicago, Indiana
- Hollywood Casino Lawrenceburg – Lawrenceburg, Indiana
- Ameristar Council Bluffs – Council Bluffs, Iowa
- L’Auberge Baton Rouge – Baton Rouge, Louisiana
- Boomtown Bossier City – Bossier City, Louisiana
- Margaritaville Resort Casino – Bossier City, Louisiana
- L’Auberge Lake Charles – Lake Charles, Louisiana
- Boomtown New Orleans – New Orleans, Louisiana
- Hollywood Casino Bangor – Bangor, Maine
- Greektown Casino-Hotel – Detroit, Michigan
- Hollywood Casino Gulf Coast – Bay St. Louis, Mississippi
- Hollywood Casino Tunica – Tunica, Mississippi
- Ameristar Vicksburg – Vicksburg, Mississippi
- Hollywood Casino St. Louis – Maryland Heights, Missouri
- Argosy Casino Riverside – Riverside, Missouri
- River City Casino – St. Louis, Missouri
- M Resort – Henderson, Nevada
- Cactus Petes and Horseshu – Jackpot, Nevada
- Zia Park Casino – Hobbs, New Mexico
- Hollywood Casino at Charles Town Races – Charles Town, West Virginia