Caption by Hyatt, New Brand to Inspire Personal Connections
Hyatt has announced the introduction of Caption by Hyatt, a new lifestyle brand aimed at inspiring connections between people. The new brand is aimed at millennials and looks to bring people closer together by allowing them to work, eat or socialize in flexible communal spaces that encourage conversations and connections.
The Caption by Hyatt brand has been designed to create a location where guests feel comfortable. It encourages people to strike up a conversation with someone new over a cup of coffee, a bite to eat or a drink at the end of the day. Caption by Hyatt hotels will be anchored by a distinctive food and beverage experience. It will provide a vibrant mash-up between café, market and bar. Danny Meyer’s Union Square Hospitality Group (USHG) consulted on the design and curation of a conversation-worthy food and beverage concept for the brand.
Three Core Promises
The Caption by Hyatt brand will focus on three core promises:
- Alluring and approachable spaces. Caption by Hyatt hotels will invite guests in with cozy rooms and common areas that are flexible enough to move things around and make the space uniquely theirs. Social spaces will be richly designed and unexpectedly put together – sparking conversation and giving guests and locals alike no choice but to stay awhile.
- Conversation-worthy food and beverage. Eating and drinking at Caption by Hyatt hotels will be about more than what’s on the table. They will bring people together to enjoy the locale’s dynamic culture.
- Experiences that don’t begin or end at the hotel’s front door. Whether guests try something new or meet someone new, Caption by Hyatt hotels will create the conditions for connections that matter – all-day drinks and sharable snacks; spaces designed for guests to plug in anywhere; flexible and multi-purpose spaces for lounging and small events; and a rotating calendar of do-it-yourself and hosted events from trunk shows to local beer tastings.