Alaska Airlines Adds New Choice Benefits for Top-Tier Elites

Alaska 100K Choice Benefits

Alaska Airlines Adds New Choice Benefits for 100K Tier

Alaska Airlines has revealed a new 100K Choice Benefit for its Mileage Plan MVP Gold 100K loyalty tier. Members qualifying for MVP Gold 100K status in 2022 for the 2023 program year would be invited to select one 100K Choice Benefit in early January 2023.

In addition to existing perks for MVP Gold 100K top-tier members, they will also be able to choose one benefit from the four options listed below:

  • 50,000 Bonus Miles
  • Alaska Lounge+ Membership
  • Gifting MVP Gold Status for 2023
  • Complimentary Wi-Fi every time you fly on us

Benefit selection is valid only for Alaska Airlines MVP® Gold 100K members who met the published qualification criteria, including both the required elite qualifying miles or total segments, and the minimum number of Alaska operated segments. Members who earned status via promotions, status match, or status gifts are not eligible.

Benefit selection must be made by January 31, 2023 for the 2023 program year or no choice benefit will be awarded. You selection is final, and your choice cannot be changed once selected.

50,000 Bonus Miles

¹Members selecting 50,000 bonus miles will have the miles immediately deposited into their Mileage Plan account upon selection of this option.  Bonus miles are not elite qualifying miles.

Alaska Lounge+ Membership
If your chosen benefit is Alaska Lounge+ Membership, you will receive a membership for the entire time between your selection date and the end of the program year.  For members qualifying for 100K in calendar year 2022 for the 2023 program year, the end of the program year is December 31, 2023.  For members qualifying for 100K in calendar year 2023 for the 2024 program year, the end of the program year is December 31, 2024. No refunds will be given to existing Alaska Lounge or Lounge+ members who choose this option for any time period that overlaps between paid membership and the benefit period.

Gifting MVP Gold Status

If selecting this benefit option, the individual you nominated for MVP status upon MVP Gold 75K qualification will be upgraded to MVP Gold.  If you didn’t nominate anyone to MVP status after qualifying for 75K, you can select an individual to nominate to MVP Gold.  Gifted status will be effective up to 7 business days.  For members qualifying for 100K in calendar year 2022 for the 2023 program year, recipient status will begin within 7 business days of making your selection, and is valid through December 31, 2023.  For members qualifying for 100K in calendar year 2023 for the 2024 program year, recipient status will be valid through December 31, 2024.

Complimentary Wi-Fi

Members selecting complimentary WiFi will receive a monthly Wi-Fi membership valid for complimentary access on Alaska marketed flights operated by Alaska, Horizon Air or SkyWest Airlines , valid from the date of selection of the benefit through the end of the program year.  For members qualifying for 100K in calendar year 2022 for the 2023 program year, the end of the program year is December 31, 2023.  For members qualifying for 100K in calendar year 2023, the end of the program year is December 31, 2024.  No refunds will be given for existing monthly or annual Wi-Fi pass members who choose this option for any time period that overlaps between paid membership, and the selection of the elite benefit option. Inflight WiFi may not be available on all flights and speeds are not guaranteed.  

Earning MVP Status

If you’re wondering how you can earn MVP Gold 100K, or any other elite status in the Alaska Airline’s Mileage Plan program, here are the details: 

Qualifying flights

MVP

MVP Gold

MVP Gold 75K

MVP Gold 100K

Eligible miles earned on Alaska Airlines*, oneworld Alliance and our Global Partners 20,000 40,000 75,000 100,000
Eligible segments flown on Alaska Airlines*, oneworld Alliance and our Global Partners 30 60 90 140
Qualification via eligible miles or segments must include a minimum number of flights marketed and operated by Alaska Airlines* 2 6 12 24

Tier Benefits

Earning benefits

MVP

MVP Gold

MVP Gold 75K

MVP Gold 100K

Elite bonus miles 50% bonus 100% bonus 125% bonus 150% bonus
50,000 bonus miles upon qualification    
 
100K Choice Benefit      

Flight benefits

MVP

MVP Gold

MVP Gold 75K

MVP Gold 100K

First Class upgrades at the time of booking Y, B fares Y, B, H or K fares Y, B, H, K or M fares Y, B, H, K or M fares
Premium Class upgrades at the time of booking Y, B or H fares Y, B, H, K, M, L, V, S or N fares All fares except Saver fares All fares except Saver fares
First and Premium Class upgrades on Alaska non-qualifying fares 48 hours before departure 72 hours before departure 120 hours before departure 120 hours
Highest waitlist priority
Companion upgrades to First Class  
Companion upgrades to Premium Class  
First Class guest upgrades (max. 4 per year)  
International upgrade certificates on American Airlines1     1 one-way 2 one-way
Complimentary premium beverage or chocolate in Main Cabin  
 

✓ + snack

Airport benefits

MVP

MVP Gold

MVP Gold 75K

MVP Gold 100K

Priority check-in and boarding
Free checked bags 2 2 3 3
Preferred seating
Express security line at select airports
Standby and wait list for full flights  
Alaska Lounge membership discount
Alaska Lounge day passes (max. 4 per year)    

 

Service benefits

MVP

MVP Gold

MVP Gold 75K

MVP Gold 100K

Priority call routing
Elite Leave for new parents
Complimentary same-day flight changes  

oneworld priority

MVP

MVP Gold

MVP Gold 75K

MVP Gold 100K

Corresponding oneworld tier levels oneworld
Ruby
oneworld
Sapphire
oneworld
Emerald
oneworld
Emerald

You can see all the details here.

HT: TPG

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