Alaska Airlines Adds New Choice Benefits for Top-Tier Elites

Alaska Airlines Adds New Choice Benefits for 100K Tier

Alaska Airlines has revealed a new 100K Choice Benefit for its Mileage Plan MVP Gold 100K loyalty tier. Members qualifying for MVP Gold 100K status in 2022 for the 2023 program year would be invited to select one 100K Choice Benefit in early January 2023.

In addition to existing perks for MVP Gold 100K top-tier members, they will also be able to choose one benefit from the four options listed below:

• 50,000 Bonus Miles
• Alaska Lounge+ Membership
• Gifting MVP Gold Status for 2023
• Complimentary Wi-Fi every time you fly on us

Benefit selection is valid only for Alaska Airlines MVP® Gold 100K members who met the published qualification criteria, including both the required elite qualifying miles or total segments, and the minimum number of Alaska operated segments. Members who earned status via promotions, status match, or status gifts are not eligible.

Benefit selection must be made by January 31, 2023 for the 2023 program year or no choice benefit will be awarded. You selection is final, and your choice cannot be changed once selected.

50,000 Bonus Miles

¹Members selecting 50,000 bonus miles will have the miles immediately deposited into their Mileage Plan account upon selection of this option.  Bonus miles are not elite qualifying miles.

Alaska Lounge+ Membership
If your chosen benefit is Alaska Lounge+ Membership, you will receive a membership for the entire time between your selection date and the end of the program year.  For members qualifying for 100K in calendar year 2022 for the 2023 program year, the end of the program year is December 31, 2023.  For members qualifying for 100K in calendar year 2023 for the 2024 program year, the end of the program year is December 31, 2024. No refunds will be given to existing Alaska Lounge or Lounge+ members who choose this option for any time period that overlaps between paid membership and the benefit period.

Gifting MVP Gold Status

If selecting this benefit option, the individual you nominated for MVP status upon MVP Gold 75K qualification will be upgraded to MVP Gold.  If you didn’t nominate anyone to MVP status after qualifying for 75K, you can select an individual to nominate to MVP Gold.  Gifted status will be effective up to 7 business days.  For members qualifying for 100K in calendar year 2022 for the 2023 program year, recipient status will begin within 7 business days of making your selection, and is valid through December 31, 2023.  For members qualifying for 100K in calendar year 2023 for the 2024 program year, recipient status will be valid through December 31, 2024.

Complimentary Wi-Fi

Members selecting complimentary WiFi will receive a monthly Wi-Fi membership valid for complimentary access on Alaska marketed flights operated by Alaska, Horizon Air or SkyWest Airlines , valid from the date of selection of the benefit through the end of the program year.  For members qualifying for 100K in calendar year 2022 for the 2023 program year, the end of the program year is December 31, 2023.  For members qualifying for 100K in calendar year 2023, the end of the program year is December 31, 2024.  No refunds will be given for existing monthly or annual Wi-Fi pass members who choose this option for any time period that overlaps between paid membership, and the selection of the elite benefit option. Inflight WiFi may not be available on all flights and speeds are not guaranteed.  

Earning MVP Status

If you’re wondering how you can earn MVP Gold 100K, or any other elite status in the Alaska Airline’s Mileage Plan program, here are the details: 

Tier Benefits

oneworld priority	MVP	MVP Gold	MVP Gold 75K	MVP Gold 100K
Corresponding oneworld tier levels	oneworld Ruby	oneworld Sapphire	oneworld Emerald	oneworld Emerald

You can see all the details here.

HT: TPG

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