Wyndham Inks Partnership with LuxUrban Hotels
Wyndham Hotels & Resorts announced today a newly signed deal with LuxUrban Hotels, a hotel operator with a growing portfolio of nearly two-dozen assets in key urban markets across the U.S. The partnership will add 16 LuxUrban hotels, representing approximately 1,400 rooms, into the Trademark Collection® by Wyndham brand later this year.
Located across New York, Los Angeles, Miami, Washington, and New Orleans, the hotels will maintain their LuxUrban branding while also gaining affiliation and recognition via the Trademark brand name. In exchange, Wyndham will provide financial, sales, and operational related support for LuxUrban’s asset-light acquisition-driven growth strategy. The agreement also paves the way for additional LuxUrban hotels—including any locations not yet acquired—to join Trademark in the future.
“We created Trademark Collection by Wyndham specifically to cater to the needs of operators like LuxUrban,” said Chip Ohlsson, chief development officer, Wyndham Hotels & Resorts. “So many hotels today, particularly those in urban destinations, have a distinct character and unique charm that hoteliers want to hold on to. At the same time, they want the visibility, distribution and support that comes with being part of a well-known brand. Trademark gracefully bridges that gap, affording hoteliers the opportunity to maintain their independence while unlocking the resources of the world’s largest hotel franchisor.”
Trademark Collection by Wyndham is brand that includes mainly three- and four-star hoteliers looking to tap into the scale and resources of Wyndham while maintaining their hotels’ independent spirit. Today, the brand includes more than 185 hotels in nearly 25 countries, including locations in top-tier cities like Atlanta, San Francisco, Las Vegas, Montreal, Berlin, Zurich, Athens and Istanbul, among others.
For more information about Trademark Collection by Wyndham, visit www.trademarkhotels.com.
About Wyndham Rewards
Wyndham Rewards boasts a total of more than 9,100 properties in its portfolio, across 95 countries. Those hotels are categorized in 19 separate brands within the program, including a couple of boutique and luxury options. Value wise, Wyndham Rewards points are probably worth about 1 cent each, but that can vary slightly, based on brand and specific property. Here's a quick look at how you can accumulate and use points:- When it comes to earning points through stays, you get 10 points for each dollar spent on qualifying nights, or 1,000 points, whichever is higher. “Qualifying nights” include paid nights with an average nightly rate of $25 or more per night. Elite members earn more. You get a 10% bonus as a Gold member, 15% for Platinum and 20% for Diamond. You can also earn points by using the Wyndham credit cards, or you can transfer points from Capital One miles to Wyndham Rewards at a 2:1.5 transfer ratio.
- Wyndham is a simple program for redeeming points. There are three tiers that cost 7,500, 15,000 or 30,000 points per night. There is no dynamic pricing or peak and no-peak season variations. Wyndham also gives members the option to combine points with cash. You will need 1,500, 3,000, or 6,000 points plus cash to book these stays. You can also redeem points at Wyndham Vacation Clubs, Caesars Entertainment destinations, Vacasa bookings and by transferring to 10 transfer partners, nine of which are airline frequent flyer programs.
