Walmart Takes on Amazon’s Prime Day, Free Shipping With No Minimum Till Friday

Just hours before Amazon’s second Prime Day sales event, Walmart is eliminating the $50 minimum spending requirement for shoppers to receive free shipping on their online orders.

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Also today, the discount retailer said it has slashed prices on a handful of products.

This is in addition to a promotion Walmart launched at the end of June, when it started offering a free 30-day trial for ShippingPass, its answer to Prime. The annual subscription service gives shoppers free unlimited two-day shipping for $49, compared with $99 for a Prime membership. However, Prime comes with additional perks, such as video streaming.

Walmart’s swipe at Amazon’s day of deals is similar to the approach it took last year, when it reduced the minimum spending requirement for free shipping to $35.

Walmart’s promotion for free shipping with no minimum purchase runs through Friday.

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