MoviePass is still alive and is aiming at winning back customers. It announced on Thursday a new, complicated pricing structure. It is dependent on geography and the kind of movies customers want to watch.
Starting in January, MoviePass will offer three plans that members can choose from. They’re called Select, All Access and Red Carpet.
- The first, called “Select,” starts at $10 a month and will allow subscribers to see three movies each month. The company will announce available titles a week ahead of time. The plan excludes movies during their opening weekends, and limits customers to standard 2D movies, so it’s pretty limited.
- A second level, called “All Access,” starts at $15 a month. The plan allows customers to see any three 2D movies each month at any time.
- The highest tier, called “Red Carpet,” starts at $20 a month. It also limits subscribers to three movies, but they can choose from films shown in special formats such as IMAX or 3D which cost more.
But these are not set prices nationwide. MoviePass says the price for each tier will vary, depending on location, with the highest level costing as much as $25 in some markets. CNN reports that the changes is pricing are designed to reflect the “differences in the average ticket price” around the country.