Newly introduced millennial-focused airline Joon is already on the way out. Air France is looking to close down its low-cost experiment and integrate Joon employees and aircraft into the Air France family.
A statement posted on Air France’s website says that “despite the many positive impacts of Joon, in particular the invaluable contribution of the teams at Joon who launched the company and worked with passion and dedication, the brand was difficult to understand from the outset for customers, for employees, for markets and for investors. The plurality of brands in the marketplace has created much complexity and unfortunately weakened the power of the Air France brand.”
Joon flies to short-haul destinations within Europe, such as Bergen, Madrid and Manchester, as well as long-haul as far as South Africa, Brazil, and India.