Hilton Continues Luxury Growth in Japan and China

Hilton Hotels has announced two landmark signings in Asia as it pushes for growth in the luxury segment. A first Waldorf Astoria hotel is coming to Osaka, Japan and there’s a new Conrad hotel coming soon to Chongqing, China. When they open, the hotels will join the prestigious ranks of 30 operating hotels under the company’s group of luxury brands: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and LXR Hotels & Resorts.

“For more than a century, Hilton has thrived in key destinations all over the world, even through some of the most challenging periods in history,” said Alan Watts, president, Asia Pacific, Hilton. “The strong growth momentum in Asia demonstrates the resilience of Hilton’s luxury brands amidst a dynamic operating landscape as a result of the COVID-19 pandemic. It also signals great confidence from the owner and investment communities in the strength of our luxury brands. We are confident that together with our partners, Hilton will emerge from this pandemic stronger than before as we continue to deliver the light and warmth of hospitality to our guests and capture growth opportunities across key destinations for our owners.”

The new properties continue a recent trend for Hilton in Asia. Notable luxury milestones building the momentum have included the signing of Waldorf Astoria Tokyo Nihonbashi a year ago representing the debut of Waldorf Astoria in Japan, closely followed by the opening of Waldorf Astoria Xiamen marking Hilton’s sixth hotel to open in Asia Pacific under the iconic luxury brand.

Most recently, Hilton launched its newest luxury brand in Asia Pacific with the opening of ROKU KYOTO, LXR Hotels & Resorts in September 2021. The brand entry of LXR Hotels & Resorts in Asia Pacific complements Waldorf Astoria and Conrad to offer the full spectrum of luxury experiences in the region. Launching as well before the year closes is Conrad Jiuzhaigou which will bring the brand’s renowned contemporary design and intuitive service to travelers in the Chinese province of Sichuan when it opens in November 2021.

Hilton currently operates 30 hotels across its Waldorf Astoria, Conrad and LXR brands in Asia Pacific, with a further 17 hotels in its development pipeline, due to open over the coming years.