Hawaiian Airlines Unannounced Devaluation, More Dynamic Award Pricing is in Effect

Hawaiian Airlines has made unannounced changes to its award charts used. The new pricing is already in effect, without any warning.

Hawaiian Airlines reached out and provided the following explanation.

  • These updates have been featured on our Hawaiian Airlines homepage and the HawaiianMiles member portal since March 27. We also notify our members of any program updates via their mileage statements at the end of each month. The April statement was distributed on Tuesday, 4/23.

These changes see Hawaiian Airlines join some of its peers with a move from fixed award charts to a type of dynamic pricing. There’s still some limits on how much prices will fluctuate. Instead of a fixed price, you not have a pricing range for a specific redemption tier.

Regarding redemption tiers, Hawaiian Airlines told me the following:

  • The award buckets our members value remain an important benefit of our program. However, to simplify the program, we condensed tiers into ranges in our chart. Members will still see our various redemption tiers when booking an award flight.

Hawaiian Airlines chart

The new pricing is not only dynamic but also higher on many cases. From East Coast to Hawaii we see an increase of more than 50%.

You can see the charts below.

Flight award chart

Flights between Neighbor Islands  Main Cabin  First/International Business Class  Upgrade to First/International Business Class
 Neighbor Island  7,500 – 20,000   15,000 – 30,000  7,500 – 15,000
 Flights to/from Hawaii  Main Cabin  First/International Business Class  Upgrade to First/International Business Class
 North America: West Coast  20,000 – 90,000   40,000 – 80,000  25,000 – 50,000
 North America: East Coast  30,000 – 130,000   40,000 – 130,000  25,000 – 50,000
 Japan, Korea, Australia, and New Zealand  40,000 – 140,000   65,000 – 130,000  45,000 – 90,000
 Pago Pago and Papeete  27,500 – 100,000   47,500 – 95,000  30,000 – 60,000
 North America to/from International destinations  Main Cabin  First/International Business Class  Upgrade to First/International Business Class
 West Coast – Japan, Korea, Australia, and New Zealand  60,000 – 235,000   105,000 – 210,000  70,00 – 140,000
 West Coast – Pago Pago and Papeete  47,500 – 195,000   87,500 – 175,000  55,000 – 110,000
 East Coast – Japan, Korea, Australia, and New Zealand  70,000 – 270,000   105,000 – 260,000  70,000 – 140,000
 East Coast – Pago Pago and Papeete  57,500 – 230,000   87,500 – 175,000  55,000 – 110,000

Discounted award chart

Flights between Neighbor Islands Main Cabin Discounted Awards
Neighbor Island 10,000 – 20,000 8,500* – 15,000
Flights to/from Hawaii Main Cabin Discounted Awards
North America: West Coast 20,000 – 90,000 17,500 – 85,000
North America: East Coast 30,000 – 130,000 26,250 – 110,000
Japan, Korea, Australia and New Zealand 40,000 – 140,000 35,000 – 122,500
Pago Pago and Papeete 27,500 – 100,000 24,750 – 90,000
Flights to/from North America &
International Destinations
Main Cabin Discounted Awards
West Coast – Japan, Korea, Australia and New Zealand 60,000 – 235,000 52,500 – 207,500
West Coast – Pago Pago and Papeete 47,500 – 195,000 42,250 – 175,000
East Coast – Japan, Korea, Australia and New Zealand 70,000 – 270,000 61,250 – 232,500
East Coast – Pago Pago and Papeete 57,500 – 230,000 51,000 – 200,000

And the old award chart:

Note: The article has been updated on 4/27/2019 to add comments from Hawaiian Airlines.

HT: TPG

Point.me

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