Drop App Launches Limited-Edition NFT Collection and In-App Collectibles
Drop is giving consumers more chances to make memories this season by leveraging their loyalty program. The free app is offering NFTs and Collectibles to provide holders with exciting rewards and exclusive access to Drop’s perks. Perks will include 10 per cent back on travel and entertainment purchases, a $1,000 memory bank, access to giveaways, and VIP access to a #SummerOfDrop concierge service that will connect shoppers with additional experiences and rewards.
Drop is inviting customers to experience Web3 in an easy, low-stakes and frictionless way. Building on Drop’s first utility NFT launch this past January, this program represents an opportunity to level the playing field of Web3 for digital shoppers, and to play a leadership role in defining the future of the loyalty market.
As much of the population is still learning about the concept of Web3 and NFTs, Drop will offer an easier way for customers to get started with the introduction of in-app Collectibles. While these Collectibles will have similar characteristics to NFTs, they will not live on the blockchain, but rather in-app, allowing customers to learn more about digital Collectibles in a familiar setting. As consumers engage with these innovative rewards, it will reveal important consumer behavior insights that will help Drop refine its business strategy and expand its product offering.
If you join Drop now, you can also get a $5 signup bonus.
A Limited-Edition Drop of In-App Collectibles for Web3 Newcomers
On June 15, Drop will also release a series of in-app gaming and shopping Collectibles to let users earn even more rewards: Drop Pets and Shop. With one or more of 10,000 unique Drop Pets available to collect, users can feed their pets daily and watch them bring home surprises like points, power-ups, and bonuses. A total of 1,000 Shop Collectibles will also be released, featuring stackable rewards that allow members to earn more points, the more they shop. The in-app Collectibles will serve as an entry into the world of digital collectibles without blockchain integration for populations that are new to the world of NFTs.
For #SummerOfDrop, there will be 12 NFTs released in total, featuring 3-D motion visual designs that capture a sense of lighthearted summer fun. Shoppers have four different ways to access this exclusive collection:
- Through an in-app contest, encouraging shoppers to redeem 500 points between May 25 and June 14 for a chance to win one of three NFTs;
- Through purchase on Open Sea or Rare Circles (available as of June 21, 2022);
- Through special giveaways on social media via NFT influencers;
- By visiting the Summer of Drop Beach Pop-Up on May 27 in Little Italy, New York City for additional chances to win
#SummerOfDrop22 will also mark the launch of a Drop Discord channel for NFT-related conversations about trading, selling and Web3 innovations where users can unlock unique shopping experiences.
The #SummerOfDrop22 concierge service will be available only to the campaign’s NFT holders, providing access to a team of agents who will be on-hand to facilitate shoppers’ wants and needs, whether it’s gaining access to a special summer event, finding the perfect garden landscaper, or tracking down a new polaroid camera to snap fun with friends.
SummerOfDrop22 New York City Pop-Up: ‘Summer Scene’ Drop in Little Italy
To celebrate the #SummerOfDrop22 campaign kick-off, Drop will host a pop-up activation at 174 Centre Street in New York City from 12 to 6pm on May 27 leading into Memorial Day weekend, marking the unofficial start to summer. The activation will feature an exciting “summer scene” beach set-up, with beach volleyball, a frozen treat cart, and surprise QR code light-projections, prompting shoppers to join Drop and enter to win a #SummerOfDrop22 NFT.