American Express Partners with Fanatics
American Express and global sports platform Fanatics today announced a strategic multifaceted partnership where American Express becomes the Official Payments Partner across select Fanatics online and retail locations worldwide and a presenting sponsor at Fanatics Fest, one of the world’s premier sports fan festivals held annually in New York City. There’s also a new Fanatics American Express Card that will launch later this year.
Partnership Highlights
- Official Payments Partner of Fanatics and Fanatics Fest: American Express will become the Official Payments Partner across select Fanatics online and retail locations globally, as well as a presenting sponsor of Fanatics Fest NYC (July 16-19, 2026). At Fanatics Fest, American Express will deliver interactive fan experiences, perks for eligible Card Members and more. Based on the incredible fan demand, the 2026 event has been expanded to four days and will welcome some of the biggest names in sports. American Express and Fanatics will also collaborate on other activations tied to key sports moments year-round.
- Fanatics American Express® Card: Fanatics will launch a new credit card on the Amex Network built to reward fandom and unlock exclusive benefits. High-level card benefits include:
- Earn FanCash: Fanatics Cardholders will earn FanCash — Fanatics’ digital reward currency — which can be redeemed for authentic apparel, tickets, trading cards, collectibles and other experiences across the Fanatics platform.
- Fan-First Benefits: Fanatics Cardholders will gain exclusive benefits and elevated tier status within the Fanatics ONE loyalty program.
- American Express Network: Fanatics Cardholders will have access to unique offers, benefits, experiences and protections through the trusted Amex Network.
The Fanatics American Express ® Card will be available for U.S. sports fans later this year, with additional details to be shared in the coming months.
- First-Ever Sports Membership Rewards® Transfer Partner with FanCash: Within the next year, Fanatics will become an American Express Membership Rewards® transfer partner, giving eligible U.S. Membership Rewards® Card Members with American Express-issued Cards a new way to use points by converting them into Fanatics’ FanCash, which can then be redeemed across the Fanatics ecosystem for authentic apparel, trading cards, collectibles and exclusive experiences such as Fanatics Fest.
