Amazon has officially announced that Prime Big Deal Days will return October 6-7, 2026, kicking off the holiday shopping season with 48 hours of deals exclusively for Prime members. The event starts October 6 at 12:01 a.m. PDT and will feature millions of deals across more than 35 categories.
One change this year is Today’s Big Deals, with new limited-time deal drops arriving three times each day at midnight, 8 a.m. and 1 p.m. PDT. Amazon says shoppers can expect deals across tech, beauty, kitchen, fashion, home and more, including brands such as Shark, Soundcore by ANKER and Princess Polly.
Amazon says more than one million items will hit their lowest Amazon price of the year so far during the event. Early deals are already starting to roll out, including discounts on Amazon devices, Amazon Haul, Amazon Music and other products and services.
Save big on Amazon devices
Prepare for game dayโsave up to 45% off select devices and bundles including the Amazon Ember 55″ Mini-LED Series with Alexa+, Amazon Ember 50″ 4 Series with Alexa+, Ring Battery Doorbell Plus Bundle, and Kindle Colorsoft Essentials Bundle. Also, save up to 70% off select Blink bundles, including the Blink Outdoor 2K+ and Video Doorbell Bundle.
Score more starting at $1 with Amazon Haul
Shop cozy seasonal finds including mugs, candles, blankets, and pajamas, starting at $1. Plus, get up to 50% off game day essentials like tailgating items and themed dรฉcor. Refresh your space with home dรฉcor under $8 and fall fashion under $6.
Find deals on autos
Unlock a $1,500 Amazon Gift Card when you buy or lease an eligible new vehicle through Amazon Autosโwhether a sedan, SUV, or truckโfrom September 15 through October 7. Prime members will receive the gift card via email after pickup from a participating local dealership. Terms and conditions apply.
Explore deals on books, Kindle, and Audible
Curl up this fall with great readsโget three months free of Kindle Unlimited to dive into trending series like Dungeon Crawler Carl by Matt Dinniman and The Empyrean by Rebecca Yarrosโahead of the highly anticipated next installment. Find thousands of print book deals up to 65% off, including cookbooks perfect for seasonal hosting like Wishbone Kitchen by Meredith Hayden. Plus, Prime members can enjoy two free Amazon First Reads Kindle books and four months of Audible Standard for $0.99/month. Terms and conditions apply.
Stream for less with Amazon Music
Prime members who haven’t tried Amazon Music Unlimited can get four months free. Non-Prime members can get three months free. New customers can say, โAlexa, try Amazon Music Unlimitedโ to get three months for $0.99, and Individual plan members can upgrade to a Family Plan at no extra cost for two months. Amazon Music Unlimited offers more than 100 million songs, top podcasts ad-free, and one audiobook a month from Audible. Learn more at amazon.com/music/unlimited.
Earn more with the Prime Card bonus
Earn 10% back or more on select top brands and categories during Prime Big Deal Days starting September 15 through October 6, exclusively for Prime cardmembers. Terms and conditions apply.
Save at checkout with points
Redeem American Express Membership Rewards points for 50% off up to $50 if youโre an eligible Prime customer redeeming points for the first time, or for 15% off up to $15 if youโre an eligible active points user, from October 1 though December 31. Mercury cardholders can also redeem points for 50% off up to $15 through December 31. Terms and conditions apply.
Shop top picks from Amazon Brands
Shop fall fashion from Amazon Essentials starting at $10โincluding trending ballet flats, cozy cardigans, and lightweight sweaters in new seasonal colorwaysโplus Amazon Essentials x Sofia Grainge pajama sets and loungewear for the whole family. Stock up on pet supplies starting at $5 and household staples from Amazon Basics starting at $3, including coffee, paper towels, and cleaning suppliesโall at up to 40% off.
Stack exclusive savings with Prime for Young Adults
Higher education students and young adults ages 18โ24 can maximize their early holiday shopping by stacking exclusive 5% cash back on top of eligible deals across beauty, apparel, PCs, electronics, and personal care during Prime Big Deal Days.
Eligible customers can sign up for a six-month $0 trial at amazon.com/youngadult, then pay a discounted rate of $7.49 per month or $69 per year. Qualifying government-assistance recipients and income-verified customers can try Prime Access free for 30 days and then pay $6.99 per month.
Grab $20 off Grubhub orders
Enjoy $20 off Grubhub orders of $30 or more with code “DEALS20” at checkout from September 14 through October 5โexclusively for Prime members. Grubhub+ is free with Prime. Terms and conditions apply.
Join Prime today to shop Prime Big Deal Days deals
You’ll need a Prime membership to shop Prime Big Deal Days deals. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Amazon also offers discounted Prime memberships for young adults and qualifying government-assistance recipients and income-verified customers. Learn more about Prime membership options.
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