American Express Reveals Top Travel Trends for 2023

American Express Travel released this week the 2023 Global Travel Trends Report. The report highlights four trends that are inspiring people to travel more. That includes: 

• The Rise of “Set-Jetting”: Popular movies, TV shows and social media are inspiring people to travel to places they see onscreen, like Italy, Paris, Yellowstone, and London
• Delicious Destinations: From top restaurants to local favorites to cooking classes, people are choosing their next destination based on what they’ll eat
• A Wellness Wave: Restorative vacations are on the rise as travelers prioritize self-care and mental and physical health
• Traveling Off the Beaten Path: Travelers want to discover hidden gems and support the local community when they visit

The report is based on survey data from travelers from the United States, Australia, Canada, Mexico, Japan, India and the United Kingdom. Out of those surveyed, more than half (52%) of respondents say they plan to take more trips this year than last year and 50% of respondents are planning to spend more money on travel in 2023 than 2022. 84% of Gen Z and Millennials surveyed would rather take a dream vacation than purchase a new luxury item, and 79% agree that travel is an important budget priority.

Some interesting finding in the report include:

• Pop culture and social media are influencing the rise of “set-jetting,” especially among younger travelers.
  • 75% of respondents agree that they have been inspired to travel to a specific destination by social media
  • 70% of Gen Z and Millennials surveyed agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie
  • 46% of Gen Z and Millennials surveyed say they have been inspired to travel to a destination because of Instagram
• From visiting top restaurants and local favorites to taking a cooking class, food has a huge impact on where people travel.
  • 81% of respondents agree that trying local foods and cuisines is the part of traveling they look forward to the most
  • 66% of Gen Z and Millennials surveyed agree that they get most of their eating-while-traveling inspiration from social media
  • Nearly half (47%) of Gen Z and Millennials surveyed agree that they have planned an entire trip around visiting a specific restaurant
• Prioritizing self-care is leading to a rise in restorative vacations.
  • 73% of respondents are planning vacations to better their mental, physical, and emotional health this year
  • 60% of Gen Z and Millennials surveyed say they go out of their way to book hotels that offer spa and wellness services
• Travelers want to discover hidden gems and support the local communities they visit.
  • 85% of respondents want to visit a place where they can truly experience the local culture
  • 78% of respondents are interested in going on vacations that support local communities in 2023

As the demand for travel continues into 2023, American Express Travel provides eligible Card Members with exceptional travel access, including 1,400+ airport lounges through its Global Lounge Collection; 7,000+ Travel Consultants; restaurant reservations through Resy and curated where-to-eat guides at Resy.com/Travel; benefits at 2,000+ hand-picked hotels around the world via Fine Hotels + Resorts® and The Hotel Collection; and more. Check out all the American Express consumer credit cards, and small business cards, so you can take advantage of these benefits.

The full American Express Travel 2023 Global Travel Trends Report can be viewed here.