Target Offering Its Own “Deal Days” to Compete with Amazon Prime Day

Amazon is not the only one offering deals on Prime Day. Target is running its own “Deal Days” on Monday and Tuesday, July 15 and 16, the same dates as Amazon’s two-day Prime Day event. Target said it will offer 40% off some furniture, 30% off some small appliances and cookware, and other deals on toys, sporting goods and bedding.

Target is looking to compete by highlighting the fact that customers don’t need a membership to score deals. An annual Amazon Prime membership costs $119. You can save even more if you have a Target REDcard.