Hilton Targeting Millenials With New “Tru” Hotel Brand

Hilton Worldwide Holdings Inc. is entering the fast-growing midscale hotel category with a new chain called Tru that’s aimed at attracting younger, tech-savvy travelers with large lobbies, digital check-in and rooms for less than $100 a night. From what they’re showing, these new Tru hotels look nice with amenities that will attract millennials. The decor however…