Star Alliance Plans to Launch Co-Branded Credit Card
Star Alliance, one of the largest of the three global airline groups, is planning to launch a co-branded credit card that will allow a person to redeem points across all 26 members.
The card is slated to become available later this year. It will allow users to earn points via their spending, like a regular credit card, and then redeem those points via the frequent-flyer programs of any of the airlines, Star Alliance CEO Jeffrey Goh said at a briefing Thursday, as reported by Bloomberg.
Star Alliance members include Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United Airlines.
Jeffrey Goh, also said the briefing that Star Alliance will introduce a European non-air transport partner, an industry-first moves.