Not a beer from Athletic Brewing Company

Non-Alcoholic Craft Beer Maker Athletic Brewing and JetBlue Strike New Partnership

Athletic Brewing Company, a producer of non-alcoholic craft beer, today announced that JetBlue will become the first major U.S. airline to sell non-alcoholic beer at 35,000 feet.

Beginning in May 2023, JetBlue customers will be able to enjoy Athletic Brewing’s award-winning Upside Dawn Golden on all domestic flights.

According to a recent survey, one-third of Americans are trying to consume less alcohol in 2023. I’m part of the two-thirds myself. At the same time, year-to-date dollar sales of non-alcoholic beer are up 34%. 

As the demand for non-alcoholic beverage options continues to grow, Athletic Brewing’s Upside Dawn will provide a refreshing alternative for JetBlue customers who want to enjoy a brew without the effects of alcohol.

Upside Dawn is a bright and light-bodied brew that has been crafted to remove gluten4. Crisp with floral and earthy notes, it is made with premium Vienna malt and a combination of English and American hops. Upside Dawn contains just 45 calories and 10 grams of carbohydrates5.

Launched in 2018, Athletic Brewing developed a proprietary brewing method to craft its award-winning non-alcoholic beers. The company doesn’t rely on any alcohol removal techniques and fully ferments its brews to be less than 0.5% ABV, which is the legal limit for non-alcoholic beer in the U.S.

While I’m not a fan of non-alcoholic beer, I have tried their beer and it is not bad. They also have a good variety or offerings.