Meijer Revamps Its mPerks Rewards Program
Meijer has upgraded its longtime mPerks program, offering customers the option to earn additional savings. Customers can now receive more personalized rewards to save on products and earn points on every dollar spent, including points on qualifying prescriptions.
Customers in Southeast Michigan will begin transitioning to the new mPerks program first on Jan. 16, while the retailer’s other Midwest markets will roll over to the new program in phases throughout January and February.
Meijer has millions of mPerks users. In the first half of 2022, Meijer says that mPerks customers saved more than $100 million on their purchases.
Some of the changes that customers will notice include:
- Purchases now earn points, which customers can apply toward the savings of their choice
- Each qualifying prescription filled now earns points, instead of every five prescriptions filled
- Points expire after 90 days, as opposed to 45 days in current system
- Customers choose when and how they want to redeem points for additional savings
Customers earn 10 points for every dollar spent. To redeem rewards, for example, for every 1,000 points earned, customers earn a $1 off reward on their total purchase, according to Meijer.
Customers’ existing unclaimed rewards will automatically transition to the new program with the same value. Any in-progress rewards, as well as existing pharmacy credits, will be transferred to the new program as points.
Signing up for mPerks is easy and free. Shoppers can enroll at meijer.com/mperks, or by downloading the Meijer app.