Hyatt Launches New All-Inclusive Brand: Impression by Secrets

Impression by Secrets, Hyatt’s New All-Inclusive Brand

Hyatt Hotels has launched a new Inclusive Collection brand, Impression by Secrets, with the opening of Impression by Secrets Isla Mujeres. Located in the heart of one of Mexico’s most iconic island destinations, the new luxury resort marks the introduction of the ultra-exclusive, adults-only Impression by Secrets brand, defined by the highest level of luxury all-inclusive service.

This is the 10th brand within the Inclusive Collection, part of World of Hyatt.

“The launch of the new Impression by Secrets brand solidifies our leadership as the world’s largest provider of luxury all-inclusive experiences and exemplifies the remarkable depth of our portfolio, which boasts over 120 resorts globally,” said Gonzalo del Peón, Group President, Global Commercial, Inclusive Collection, Hyatt. “With unwavering dedication, we affirm our commitment to meeting the ever-changing needs of valued guests, members, and owners, ensuring a radiant future for the Impression by Secrets brand.”

The resort is located at the southern end of Isla Mujeres on a sweeping white-sand beach, inviting guests to arrive via private yacht from Marina Hacienda del Mar. It offers 125 suites all with luxury in-room amenities, including double rain showers, terrace whirlpools, custom-stocked wine fridges, and yoga mats.

Hyatt says the collection will particularly stand out because of its service—all guests will get access to butlers once they board the yacht at Marina Hacienda del Mar. All will also have that same service, along with complimentary laundry services, in their suites.

The new Impression by Secrets Isla Mujeres will also showcase the surrounding area, offering views of the surrounding island and the Caribbean Sea and the Atlantic Ocean. It will also incorporate some local elements, including local bamboo in its build, and artwork by prominent Mexican artist Cesar López Negrete.

For dining, Secrets Isla Mujeres offers eight different a la carte dining venues, along with nine bars and lounges, beach service, and private in-suite dining available 24 hours. Those venues are highlighted by SPEZIA, a Mediterranean open terrace restaurant, and UNIK, a chic, rooftop tapas and a la carte venue that offers live music in the evenings.

Guests on-site will be able to enjoy Pure SPA, a fitness center that comes with a certified personal trainer, and other activities including snorkeling, four cascading oceanfront infinity pools, Bali beds and hammocks, an over-the-water lounge for observing local sea life, and a four-story waterslide. Guests will also get access to cooking classes, coffee and wine tastings, and sunset paddle boarding.

For more information go to

Inclusive Collection, part of World of Hyatt

The largest portfolio of luxury all-inclusive resorts in the world, the Inclusive Collection, part of World of Hyatt, includes ten distinct resort and hotel brands designed to celebrate every moment for every lifestyle and stage of life including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts® and Sunscape® Resorts & Spas.

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