IHG Now Has Dynamic Pricing at Select Properties
IHG said early last year that it was testing variable pricing. The hotel chain planned a roll-out in 2019, but that never happened. And now IHG has started introducing dynamic award pricing at some of its properties in Asia now.
One Mile at a Time reports that dynamic award pricing is available at some hotels in mainland China and Taiwan. Regent Taipei for example ranges between 30,000 to 60,000 points per night. Hotel Indigo Taipei North is priced between 12,500 to 17,500 points per night.
For now, dynamic pricing seems limited to a very small number of properties, but we could soon see it in other regions. With dynamic pricing we could see some good deals during slow season, but prices could also jump at the most sought after properties in high season.
Let me know what you think.