Alaska Airlines Launches Electronic Bag Tag Program

Alaska Airlines Launches Electronic Bag Tag Program

Alaska Airlines today launched its electronic bag tag program, which enables guests to tag their luggage through the airline’s mobile app before they even reach the airport.

This week, 2,500 Alaska Mileage Plan members will begin receiving their electronic bag tag. Those elite status members included in the first wave of the program are guests who have traveled in the last 12 months, checked-in at least one bag and were among the first to register to use the device.

The three-by-five-inch devices are updated with a guest’s flight information through the Alaska Airlines mobile app during check-in; essentially allowing travelers to head straight to the bag drop area once they arrive at the airport.

The Alaska Airlines electronic bag tag is estimated to reduce the time guests spend in airport lobbies by about 40%, including reducing lines and the use of paper bag tags. In addition to the device’s lifespan and durability (apparently Alaska Airlines employees tested it by running it over with a truck), the devices don’t require charging or batteries.

The Alaska Airlines electronic bag tag will be available for purchase to all guests starting in 2023 and will operate on all Alaska Airlines marketed flights operated by Alaska Airlines, Horizon Air and SkyWest Airlines.

Along with the hardware, the software for the device is provided by BAGTAG, a Dutch company that is a pioneer in the field of baggage technology solutions.

About BAGTAG

BAGTAG was founded in 2014 in the Netherlands, with the purpose of introducing the world’s first flexible and secure electronic bag tag solution. Having developed in close cooperation with the world’s leading airlines, the company launched its hardware solution in 2018 and is now leading the market for electronic bag tags.

Click here to check out how the Alaska Airlines electronic bag tag works.

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