YOTEL Joins New Select by Hilton Brand
Hilton today announced an exclusive agreement with YOTEL that will provide guests more options globally. With efficient hotels in urban markets, YOTEL stays feature smart room design, and clever tech-enabled features. YOTEL will continue to independently manage and license its brand at 23 hotels across 10 countries, with a goal of more than tripling its portfolio in the coming years.
YOTEL will be the first brand in the newly established Select by Hilton. Select by Hilton is designed to grow into a brand that creates new ways to stay for guests, with the trust, confidence, and perks they expect from Hilton. High-quality, established hotel brands that join Select by Hilton will retain their own identity and brand management while they connect to the award-winning Hilton Honors loyalty program and enjoy the benefits of Hilton’s superior distribution and technology platforms.
Launched in London in 2007, YOTEL has extended its innovative brand to hotels in key markets like New York, Tokyo, Amsterdam, Glasgow and Singapore with smart, efficient room designs that feature the YOTEL SmartBed™, which can transform from a flatbed to a sofa with the touch of a button, and tech-forward features like automated luggage storage.
The Hilton brand increases visibility and demand for YOTEL without altering the experience that defines YOTEL’s brand, which will continue to operate with the same quality, intelligent design, and service style.
Once integrated into Hilton’s network, Hilton Honors members staying at participating YOTEL properties will enjoy the benefits of Hilton Honors program. The nearly 250 million Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits and contactless technology exclusively through the Hilton Honors app.
The first hotels are expected to be available for booking through Hilton channels later in 2026.
