Hilton Devaluation with Prices Jumping By Up to 20,000 Points/Night
Hilton has increased award pricing at many many properties. The Hilton Honors program doesn’t have an award chart, so these increases were unannounced.
Price increases seem to have gone in effect on December 20, with numerous properties costing between 5,000 and 20,000 more points per night. On top of that we’re also seeing some properties with variable Standard Room Reward prices.
This follows a similar devaluation at SLH properties, just less than a month ago.
Hilton Devaluation
Reports of this latest Hilton devaluation started coming Friday on FlyerTalk and reddit. Price increases are affecting the more expensive properties. That includes:
| Property | Old Price | New Price |
| Waldorf Astoria Los Cabos Pedregal | 120,000 | 140,000 |
| Waldorf Astoria Grand Wailea | 110,000 | 120,000 |
| Waldorf Astoria Cancun | 100,000 | 110,000 |
| Hotel del Coronado | 95,000 | 110,000 |
| Conrad Tokyo | 95,000 | 100,000 |
| Conrad Osaka | 95,000 | 100,000 |
| Hilton Aruba Caribbean Resort & Casino | 80,000 | 100,000 |
| Waldorf Astoria Las Vegas | 85,000 | 95,000 |
| Hilton Waikoloa Village | 75,000 | 80,000 |
| Hilton London Bankside | 70,000 | 75,000 |
| Hilton Molino Stucky | 70,000 | 75,000 |
| Conrad Hong Kong | 70,000 | 75,000 |
Variable Standard Room Reward Pricing
Hilton has also introduced variable standard award pricing at some properties. Until now, when a Standard Room Reward was available, it was always listed for the same price.
Now we are seeing these prices fluctuate by 5,000 to 20,000 points. Here’s Conrad New York Downtown fore example, where a Standard Room Reward is priced at 82,000, 90,000 or 95,000 points per night.
It looks like properties that do have this variable standard award pricing, have three pricing tiers. You can sill use your Free Night Reward as these properties as long as there is a Standard Room Reward available.
Guru’s Wrap-up
When there’s no award chart, then devaluations with continuously happen without the program needing to make an announcement. This latest devaluation at Hilton includes price increases by as much as 25%.
It’s also interesting that they have now introduced variable/dynamic pricing on standard awards.
Let me know in the comments if you see price increases at your favorite properties!
