New Starbucks Rewards Program
Starting March 10, 2026, Starbucks is overhauling its rewards program by reintroducing membership tiers. The current “one-size-fits-all” model is going away in favor of three levels: Green, Gold, and Reserve.
The new membership levels offer distinct benefits based on the number of Stars members have earned. Each tier delivers faster Star-earning and enhanced Rewards. Members will continue to earn Stars on their purchases and can redeem them for Rewards such as free beverages, food and merchandise. Check out the details below.
Green, Gold and Reserve Level Benefits
- Green Member: At this level, members can enjoy their Birthday Reward – a free beverage or food – on their birthday, and will get personalized offers, opportunities to play games like Starbucks for Life, and early access to select beverages and food. Plus, they’ll get to enjoy a new benefit called Free Mod Mondays, a complimentary beverage modification on one select Monday per month. At the Green level, Stars are valid for six months, and members can extend the life of their Stars for a month by completing a monthly qualifying activity, such as redeeming a reward, making a purchase or digitally reloading a Starbucks Card. Members will earn 1 Star per dollar spent and can earn Stars faster by digitally reloading a Starbucks Card; they will earn 10 Stars for a $30 or more digital reload, and 25 Stars for a digital reload of $50 or more.
- Gold Member: Once a member earns 500 Stars in a 12-month period, they will move to Gold status. In addition to enjoying Green tier member benefits, Gold members get enhanced perks – including Stars that never expire and a seven-day window to redeem their free birthday treat. Members at this level will earn 1.2 Stars per dollar spent or 12 Stars for every $10 spent. Gold members will also receive at least four additional Double Star Days annually. During these designated days, members will earn double the Stars on their entire purchase.
- Reserve Member: Once a member earns 2,500 Stars in a 12-month period, they will achieve Reserve status – an enhanced membership level with exclusive, premium benefits designed to reward the most loyal customers. In addition to Green and Gold benefits, members at this level will receive a variety ofRewards, like a 30-day window to redeem their free birthday treat and at least six additional Double Star Days annually. Reserve members will also gain access to exclusive merchandise and curated events, including all-expenses paid trips to exciting destinations like Tokyo, Milan or Costa Rica to explore and celebrate coffee culture globally. Members at this level will earn 1.7 Stars per dollar spent or 17 Stars for every $10 spent.
Members can progress to a higher level at any time as they accumulate Stars, and status is valid for 12 months. To maintain Gold, members must earn 500 Stars during the following year, and Reserve members must earn 2,500 Stars. Progress toward the next level can be easily tracked in the Starbucks app or through a member’s Starbucks Rewards account online.
Redeem Stars for Rewards
Members can redeem their Stars for a variety of Rewards. Responding to member feedback for quicker access to Rewards, Starbucks is introducing a new 60-Star redemption tier that allows members to take $2 off any item.
- 25 Stars can be used for a free drink customization like an extra shot of espresso, syrup or added cold foam (up to $1 in value)
- NEW 60 Stars offers $2 off any purchase
- 100 Stars will get members a hot or iced brewed coffee or tea, bakery item or packaged snacks and more (up to $6 in value)
- 200 Stars unlocks a handcrafted beverage like a latte or cold brew, or hot breakfast items like egg bites or a breakfast sandwich (up to $10 in value)
- 300 Stars offers members the choice between a free sandwich, protein box or packaged coffee (up to $16 in value)
- 400 Stars can be redeemed for select Starbucks merchandise (up to $20 in value)
You can see the press release here.
