Apartment Collection by Hilton
Hilton today announced Apartment Collection by Hilton, a new lodging category within Hilton’s brand portfolio. The new offering promises unique, spacious furnished apartments with the trusted hospitality and reliability guests expect from Hilton.
Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of 2026, with initial properties in the U.S. launched in partnership with Placemakr—an apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets.
The launch of Apartment Collection by Hilton allows the company to build on its existing global inventory of approximately 10,000 apartment-style units, adding as many as 3,000 new units through its partnership with Placemakr. Hilton expects to significantly grow its apartment-style inventory over the next few years through this new partnership and through additional franchise agreements with new owners in the multi-family segment.
Apartment Collection by Hilton offers studio to four-bedroom furnished apartments for a variety of stay occasions, providing kitchens, spacious separate living areas, and on-site laundry. Guests will also enjoy access to fitness centers and select properties may also feature rooftop pools and terraces, communal gathering and workspaces, and on-site dining and retail. Each property is located in the heart of sought-after destinations and Hilton says that dedicated team members will be available on-site 24/7.
Placemakr has leveraged organic growth and asset-light management agreements with its business model and is centered on partnering with multi-family building owners to convert either an entire building or a subset of units in an apartment building into furnished short-term rentals. Through the partnership with Placemakr, as well as with relationships with multi-family owners, Hilton expects to see strong growth for the brand.
“Apartment Collection by Hilton represents the next chapter in Hilton’s growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality,” said Chris Nassetta, president and CEO, Hilton. “With this new brand, we are continuing to pioneer the future of the hospitality industry, giving guests even more ways to choose Hilton for every stay, backed by our service and reliability.”
Apartment Collection by Hilton aims to provide consistent quality across every property, with every stay integrated into Hilton’s booking and loyalty systems. In the first half of 2026, travelers will be able to book stays via Hilton.com at Apartment Collection by Hilton in destinations including New York City, Washington, D.C. and Atlanta.
