New Amazon Innovation Lets You Pay with Your Palm (Video)

Amazon One

Amazon One – Image courtesy of Amazon

New Amazon Innovation Lets You Pay with Your Palm

Amazon announced today a new innovation called Amazon One, which aims to simplify the checkout experience in stores and everywhere else when payment or some kind of ID is required. Amazon One is a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless. The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature.

At first, this palm signature will be used in Amazon’s own Go stores in Seattle, and the company also plans to add Amazon One to other Amazon stores in the coming months. You do not have to touch the scanning device. You just need to hover your palm over it.

In most retail environments, Amazon One could become an alternate payment or loyalty card option with a device at the checkout counter next to a traditional point of sale system. Or, for entering a location like a stadium or badging into work, Amazon One could be part of an existing entry point to make accessing the location quicker and easier.

Amazon One has broad applicability beyond our retail stores, so we also plan to offer the service to third parties like retailers, stadiums, and office buildings so that more people can benefit from this ease and convenience in more places. Interested third parties can reach out through the email address provided on our Amazon One website.

How it Works

It’s fast and easy to sign up and use Amazon One, the retails giant says in its blog post.

The first step is to insert your credit card. Next, hover your palm over the device and follow the prompts to associate that card with the unique palm signature being built for you by our computer vision technology in real time. You’ll have the option to enroll with just one palm or both. And that’s it—you’re now signed up. Once you’re enrolled, to use Amazon One to enter these Amazon Go stores, you’ll just hold your palm above the Amazon One device at entry for about a second or so, and be on your way. It’s that simple.

You don’t need an Amazon account to sign up or start using Amazon One—just a mobile phone number and credit card. But if you choose to use your Amazon account with Amazon One, you can log in on our website to securely manage your information and see your usage history.

Anyone excited, or worried, about paying with your palm?

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