JetBlue Introduces Basic Economy Fares
JetBlue Airways announced today that it will start offering a basic economy fare. These types of fares are already offered on most domestic airlines and are the cheapest option for passengers who do not care about any perks. It’s also a way for airlines to compete with ultra low cost carriers. These new fares were announced over a year ago, but without many details or launch date.
Passengers who purchase the airline’s basic economy fares, called Blue Basic, will only be able to pick a seat 24 hours before the flight and also will board the plane last. Changes are not permitted. Blue Basic passengers will still enjoy some perks including free Wi-Fi, snacks, drinks and seat-back television. Customers can also bring carry-ons. Checked luggage will cost extra, but JetBlue cardmembers and Mosaic members still get free checked bags on these fares.
JetBlue is also cutting the TrueBlue points you earn on these fares. Normally JetBlue flights earn 3x plus 3x for booking online. Blue Basic fares will only earn 1x point per dollar plus 1x for booking online for a total of 2x instead of 6x.
The basic economy concept first began with ultra low-cost carriers such as Spirit and Frontier. Then it was adopted by major airlines such as Delta, United, American Airlines and now JetBlue.
There was also another change included in the announcement. The New York-based airline is also replacing its Blue Flex fares with a fare called Blue Extra, which bundles a faster trip to security lanes, earlier boarding and more ticket flexibility.