Major Card Companies Launch ‘Click to Pay’ for Simple and Secure Checkout
The four big credit card payment networks, American Express, Discover, Mastercard and Visa, rolled out today a new click-to-pay technology that simplifies the purchase process.
The credit card companies hope to create a consistent, simple user experience (with strong payment info protections) for all sites and cards. Users won’t have to create or log in to an account to make a purchase. And they won’t have to enter their card info into every new site. Online “tokens” tied to your credit card will allow you to pay, meaning your credit card number “is never stored anywhere.”
Click-to-Pay is based on the new EMV® Secure Remote Commerce (SRC) industry standard for card payments to be made across web and mobile sites, mobile apps and connected devices.
To start, the new button is available on the Cinemark, Movember and Rakuten websites, but you’ll find it on BassPro, JoAnn Fabric, Papa John’s, Saks Fifth Avenue, SHOP.com and Tickets.com by the end of the year. It should be available on more major websites in 2020.