Target Circle, The New Loyalty Program to Roll Out Nationwide Next Month

Target’s new loyalty program is about to roll out nationwide. Target Circle will be available to shoppers in the United States beginning October 6. Program perks include earning 1% on Target purchases, personalized deals and early access to its sales. With the new Target loyalty program you also get free next-day delivery on household essentials; and 50% off a first-year membership for Shipt, Target’s $99-a-year same-day delivery service.

new target loyalty program

This follows an 18-month test in six cities, where the program already has 2 million members.

The program is free. Target will begin automatically enrolling members that have Target.com and Redcard accounts. To use it, customers can swipe a barcode from the Target app or provide their phone number at checkout. It replaces Cartwheel, a separate discount program, and will offer a “more seamless, intuitive shopping experience,” Target says.

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