Hertz Launches $999-Per-Month Car Rental Subscription

Hertz has announced a new vehicle subscription service called Hertz My Car. For a monthly fee, users will have access to select sedans, crossovers, SUVs and trucks. The pilot version is first being launched in Austin, Texas and Atlanta, Georgia.

Hertz Launches $999-Per-Month Car Rental Subscription

The program comes with two tiers. For $999 per month, subscribers will be able to choose from full-size sedans, small SUVs and trucks. For $1,399 per month, tier two subscribers will have access to luxury sedans, regular SUVs and large trucks. There is a one-time enrollment fee of $250. The subscription comes with a 2,000-mile monthly allotment. After that, Hertz will charge $0.35 cents per mile.

Subscribers will be able to swap their vehicle twice a month within their own tier (Hertz will allow additional swaps for $75).

Both tiers include full vehicle maintenance, roadside assistance, damage to the vehicle (though with a $1,000 deductible), and limited liability protection. Hertz My Car vehicles cannot be used for ride-sharing services.

You will also earn Gold Plus Rewards points just as you would from a standard Hertz rental. Tier 1 members will earn 999 points per month, and Tier 2 members will earn 1,399 points per month. Five Star and President’s Circle members will earn 25% and 50% bonuses on top of their base points earned. You can read about their recent points devaluation here.

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