The new Marriott Bonvoy program has not been very well received. But the company is trying to improve. Frequent Miler reports that they have sent memos to participating hotels about their new initiative to show appreciation to elite members.
There are two parts to Marriott’s initiative, called ‘2019 Elite Thank You Gift’. First, some Ambassador Elite members that book award stays between April 22 and July 31, will have one night of their redemption stay for free. Points for one night will be credited back to their account. They will also receive a personalized letter from David Flueck, Senior Vice President of Global Loyalty, and a local elevated amenity, e.g., a food or beverage specialty from the region.
The second part of the initiative applies to other elite members in general, and it starts on may 1st. Some of these members will be targeted with Marriott gift cards, good to redeem for a future on-property experience.