Movie-ticket subscription service Sinemia announced big changes to its plans on Thursday in an attempt to address some of the complaints that sparked a class-action lawsuit by angry customers. The lawsuit filed earlier this month, was about a $1.80 “processing fee” that the company began to roll out in mid-October.
“Sinemia lures consumers in by convincing them to purchase a purportedly cheaper movie subscription, and then adds undisclosed fees that make such purchases no bargain at all,” the lawsuit claimed. There was no way for Sinemia subscribers to avoid this fee because the company discontinued its old debit cards back in June.
Today Sinemia announced it was rolling out new Sinemia debit cards that would allow subscribers to avoid the service and convenience fees associated with buying tickets online. Not a perfect fix though, since the debit cards are available by request and cost $14.99. If you use the card to buy tickets at the theater, you won’t get charged extra fees.
Sinemia also said Thursday that it was taking steps to fix another common customer complaint: terrible customer service. Sinemia has an “F” rating from the Better Business Bureau, so maybe these changes will help them a little bit.