Starbucks will give out $1.6 million in prizes as part of its annual “Starbucks for Life” holiday contest. Starbucks Rewards members can enter the contest by using their accounts to make a qualifying purchase of a Starbucks menu item. Each purchase earns either a game piece that applies to the contest or an instant prize.
Five customers will earn the grand prize of “Starbucks for life”. That means a daily credit for one food or drink item for 30 years, so not really “for life”. The grand prize alone has a retail value of $56,575. Other customers can win free Starbucks for a year, 6 months, or 3 months, among other smaller prizes.
The contest runs from November 27 to December 31.