Uber is joining in on the scooter craze. All electric scooter-rental services have been the hype this year with services like Bird, Lime, Skip, Spin and Scoot.
Uber launched its own scooters in Santa Monica, California, on Tuesday. Riders now have the option of hailing a car or renting a bike or scooter from the Uber app in the city. And this is just the beginning, the company said.
Uber’s bikes and scooters are branded under “Jump”. Uber acquired Jump, a dockless bicycle rental service, in April. Now Jump heads Uber’s bike and scooter programs. Like Jump bicycles, the scooters will be red and black with a white “Jump” logo.
The company aims to launch scooters in other US cities in the next few months.
The Jump scooters are $1 to rent and then 15 cents per minute after the first five minutes. Uber is also trying to differentiate itself from other similar services by letting riders reserve scooters. You open the app, see a nearby scooter, pay $1 to reserve it and then walk over to it. That way you’re guaranteed to have the scooter once you get there.