Hyatt Hotels & Resorts acquired AmeriSuites 14 years ago and renamed it Hyatt Place, more than doubling its portfolio to 305 hotels around the world. AmeriSuites was a business traveler focused brand, and now Hyatt will look to emphasize that niche on its Hyatt Place properties. They plan to introduce Hyatt Place features designed to make the brand even more appealing to that group of customers.
The new features will begin rolling out in the third quarter of 2018 and continue through 2020, focusing on wellness, design, and loyalty benefits. Some of them will be exclusive to the Hyatt Place brand, while others will be available to World of Hyatt members staying at any Hyatt hotel.
Skift reports that new features specific to Hyatt Place include early check-in for elite loyalty members who are World of Hyatt Explorists or Globalists beginning in 2019. Hyatt Place guests will also receive access to special app-based well-being collaborations that Hyatt intends to roll out throughout 2018 and 2019 beginning in the third quarter. Starting November 1, World of Hyatt members will also enjoy complimentary breakfast when they stay at a Hyatt Place. And in markets where there is an Exhale spa/fitness studio location, Hyatt Place guests will receive preferred privileges and rates starting in the fourth quarter of 2018.
Hyatt hopes to make mobile entry — or checking into your guest room using your smartphone — a possibility in all of its hotel brands by next year. The Hyatt Place brand refresh also includes updated lobbies, dining venues, fitness centers, and guestrooms. Rooms will retain the brand’s signature separate seating area, known as the Cozy Corner, and will now have bathrooms with bigger vanities, more counter space, and improved lighting. Other new guest room features include larger windows, 55-inch televisions, and hard surface flooring.
Lobbies will also be redesigned to encourage more social interaction, and dining is being reworked to accommodate more all-day dining. New local breakfast menus will also be debuting on November 1.