Delta and Lyft have announced a new partnership that will allow SkyMiles members to earn miles for every Lyft ride, and for a limited time, earn bonus miles during their travel for rides to and from the airport.
To start earning Delta SkyMiles with Lyft you need to link SkyMiles and Lyft accounts first, and then request a ride. All SkyMiles members are eligible. Customers who are not already enrolled in the SkyMiles program can sign up for free through the partner page or delta.com/enroll to become eligible. To download the Lyft app, visit lyft.com/app-sms.
SkyMiles member Lyft benefits include:
- One mile per dollar spent on all rides, with unlimited mileage earning
- Limited time launch bonus of two bonus miles for a total of three miles per $1 spent on Lyft ride(s) to or from any airport location through August 31, 2017
- New rider $20 credit broken down into two $10 Lyft ride credits
- All Lyft rides are all eligible to earn miles including Lyft Line, Classic, Plus and Premier
- Read full terms here.
“We look at the culture and the value system,” said Sandeep Dube, Delta’s vice president of customer engagement and loyalty. Mr. Dube said the airline wanted a partner whose culture was “customer-focused and employee-centric.”
The partnership makes sense for frequent fliers and both companies. Frequent fliers are probably more likely to use car sharing services such as Lyft. Delta is eager to win the loyalty of younger travelers, many of whom have a more casual and spontaneous approach to flying. And Lyft expects to tap into Delta’s more than one million SkyMiles members.
“Lyft is the fastest growing rideshare company in the U.S., said David Baga, the company’s chief business officer, “with a user base that aligns to one of Delta’s fastest growing customer groups.”