This will make things easier for my auto-correct. Hilton will be re branding its loyalty program, which will no longer be known as Hilton HHonors, but just Hilton Honors.
Along with the name change, the loyalty program will undergo some changes which look all positive from what little information is available. There will be four positive changes in the program:
- Points + Cash: This is not a new feature, as Hilton already offers the Points + Cash option. But, it will be enhanced. Members will be able to use a “payment slider” to calculate how many points you want to use and pay the rest in cash. The minimum number of points needed for a booking is 5,000. This feature is expected to launch at the end of February.
- Points Pooling: Hilton will allow a Hilton Honors member to pool points with up to 10 family members or friends for free. This is similar what JetBlue offers and it should be another positive steps to making it easier to book award nights. There will be some restrictions, but we’ll know more when details are revealed. This feature is expected to launch in the spring of 2017.
- Amazon Shop With Points: You’ll be able to use you Hilton honors points to shop at Amazon, but most likely it will be horrible value. 1/4 cent a points maybe? Just guessing. This feature is expected to launch in the summer of 2017.
- Diamond Status Extension: Hilton Honors Diamonds (the highest tier in the program) can extend their Diamond-level status one time, for any reason, no questions asked. The only requirement is that the member have Diamond status for at least three years and 250 nights, or has accumulated 500,000 points. This option should become available this spring. HT: skift
There’s also another change coming that wasn’t mentioned in the first reports that cam out. One Mile at a Time reports that Hilton Honors will no longer have hotel categories but redemptions will still max out at 95,000 points per night. That probably won’t be a big deal for high end categories, since they can’t really go much higher, but cheaper properties might get more expensive.
We’ll have to wait and see, but this last bit of information kind of put a dent on what was mainly a positive overhaul of the program. The fact that it wasn’t really advertised at first also makes you think the worst.