Consumers who purchased Beck’s beers from May 1, 2011 to June 18, 2015 can file a claim to receive up to $50 with proof of purchase or up to $12 without it. The settlement says that every six-pack is worth 50 cents in compensation, or $1 for a 12-pack.
But the real winners here are the lawyers who filed the suit have something to really toast about – they get $3.5 million.
Beck’s is not made in Germany but in America, just like Bud. In fact, they’re crafted in the same breweries and that’s exactly what the lawsuit is about. Beck’s moved beer production from Bremen to St. Louis in 2012 to save $9 million in annual transportation costs.
The Lawsuit alleges that Defendant Anheuser-Busch Companies, LLC (“A-B”) misrepresented to consumers that Beck’s Beer is brewed in and imported from Germany. Plaintiffs allege that these beers are in fact domestically brewed but priced as a premium imported beer.
How did Beck’s become an “American” beer? Beck’s company was formed in Germany in 1873 and was controlled by German families for more than a century. In 2002, Beck’s was sold to the Belgian company Interbrew, which merged two years later with AmBev, becoming InBev. In 2008, InBev bought Anheuser Busch for $52 billion, becoming Anheuser Busch InBev, and gaining control of 13 breweries in the U.S.
Plaintiffs maintain that Defendant’s actions constitute violations of Florida’s Deceptive and Unfair Trade Practices Act, Fla. Stat. §§ 501.201-501.2101, New York General Business Law § 349, California Unfair Competition Law, Business and Professions Code § 17200, and California Consumer Legal Remedies Act, Civil Code § 1750. Further, Plaintiffs claim that Defendant was unjustly enriched by said conduct.
Defendant denies Plaintiffs’ claims and charges, denies that it has violated any laws, and believes that its labeling, packaging, and marketing of Beck’s Beer have always been truthful and not deceptive.
The suit was filed by three Beck’s beer drinkers, including one who bought “approximately” one six-pack or 12-pack of Beck’s per week for the last eight to 10 years. They did not keep their receipts.
I’ve bought Beck’s beers a few times, the dark version, but I doubt I have any receipts either.
- File claim here
- Rebate: Up to $12 with no proof, up to $50 with proof of purchase
- Proof of Purchase Required: No
- Deadline: 11/20/15